Spokehub is a new collective, and they were simultaneously working on their own branding: Fundamentally, black and white with a touch of CMYK.
So I wrote up a treatment, called my friend Julianna in for some collaboration, and we took over a whiteboard.
Julianna, as a side project, had created an amazing video called Black and White in Color, and we've collaborated a bunch in the past, and I knew I wanted to bring her on here.
We could have done it all digitally, but one of my working principals:
If it's digital, make it analog, if it's analog, make it digital.
So, chickens. And eggs covered in glitter. And a child decked out super fresh and new.